I just finished reading the book “a sense of urgency” by John P. Kotter published by the Harvard Business Review, which describes urgency as an asset that every organization should create and manage to facilitate organizational change. As a project manager I found this fundamental to administrate motivation and to maintaining the emotion required to move every project. However, I have seen many projects with a true sense of determination to move and succeed, while in others people keep busy even if they are focused on low value activities. Help me to understand the sense of urgency in your project.
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