There are several different ways to start BPM projects. Some companies develop a long term strategy to improve all of their processes, while others start by automating one particular process like sales, customer service or procurement. In some cases, organizations get involved in BPM initiatives when upgrading or buying products that incorporate modeling and workflow functionalities. In all cases a BPM initiative demands financial investment and involves the organization in a path of process changes, systems integrations and cultural transformations. How does a company make sure those changes are coherently implemented in a way that generates competitive advantages?
How to align strategy and process? Strategy alignment is a term used to refer to the coherency between strategy, processes and technologies when implementing process improvement by applying BPM disciplines. In fact, what the companies are really looking for when implementing BPM is a direct effect in its competitiveness in the market through innovation and operational efficiency.

From the BPM perspective, the process architecture is the key point to focus on when reaching the fist level of alignment. In this way the set of architectural views that represent business processes should be organized in such a way that they support the business objectives. For example, in the same way that the architecture of a building designed for a hotel is different than the architecture of a parking garage, the process architecture varies depending on the business objective. Even if there are some similarities in the BPM approach, the process architecture for a company in the financial industry will be different than the process architecture of a company in the health care industry.
The first level of alignment of the BPM initiative assures coherency between the strategy objectives and the process architecture that are defined to support the company operations. The architectural models will consider the manual activities, policies, business rules and integration of information to gain operational efficiency along with improvements that generate revenue based on innovations.
From the operational efficiency standpoint, the architecture includes the application of architectural patterns available in the industry or a set of measures that will monitor essential business variables like time of response, level of services, etc. For example, improving processes in the customer services areas is not a new problem; you will find previous experiences that describe how to increase efficiency based on integration of the BPM system and legacy systems. For instance, Paul Harmon defines an architectural pattern when implementing BPM in customer centric processes.
From the innovation side, the architecture would provide new information that the customers are willing to purchase. For example, a company in the financial industry that receives income for each check processed could analyze more information in these documents and discover payment habits or patterns in the movement of money associated to a particular customer, etc. Do you think that the bank would be willing to pay for that type of detailed information? Probably, yes. BPM technologies can package enormous amounts of available information into the process that just needs to be offered as a ”value added service” that the customers are willing to puchase.
Now that your process is aligned with the strategy and is coherently represented by the process architecture, it should be modeled using BPM technologies appropriately.
How to align BPM initiative through its implementation? I have seen many cases where strategies are well defined however, their implementation does not run smoothly. Some of the symptoms of poor implementations are BPMN diagrams that look really complex, workflows that have many dependencies resulting in difficulties when making changes, activities that could be executed in parallel are modeled in sequence, web services that reduce the BPM suite performance, etc. Another example of deficient implementations is a set of indicators that does not measure the key business variables defined in the architecture just because a particular department is “used to” monitoring it. The measures in the company BPM dashboard should reflect performance indicators associated to financial benefits and key indicators that are valuable for customers and help to focus the company resources in increased loyalty, frequency of consumption and attracting new customers.
Finally, a reasonable implementation would also show a “rolling wave” plan, gradually approaching the complexity of modeling the process in the BPM suite; instead of trying to model several processes at the same time.
Alignment plays a critical role when implementing BPM projects and improvement programs to assure that there is “traceability” (cause and effect relationship) between the modeled processes, process architecture and business objectives that will provide visibility, governance and help the company to focus its resources in generating new value while increasing operational efficiency. Future discussions will cover tools and techniques to align process improvements applying BPM discipline. For now, let me ask you about your own experience. Do you find alignment at the BPM implementation in your company? Is there coherency between business objectives, process architecture and models automated in the BPM suite at your organization?
All your comments are more than welcome! Good luck with your BPM implementation!